Women in Music 2019

Post Malone's 'Enemies' Conquers Rhythmic as His Radio Reach Expands

Adam Degross
Post Malone

‘Hollywood’s Bleeding’ album finds hits on pop, hip-hop and even rock radio – at the same time.

Post Malone’s “Enemies” lands him in friendly territory: No. 1. The single, which features DaBaby, arrives atop the Rhythmic Songs airplay chart dated Nov. 30 with a 3-1 rise. “Enemies” gained with a 10% boost in plays in the week ending Nov. 24, according to Nielsen Music.

With the move, Post Malone earns his seventh leader on Rhythmic Songs, while DaBaby scores his first. The latter nearly topped the chart earlier this year, when his breakthrough hit “Suge” peaked at No. 2 in April.

Here’s a full recap of Post Malone’s Rhythmic Songs No. 1s:

Song, Artist (if others besides Post Malone), Weeks at No. 1, Date Reached No. 1
“White Iverson,” one, Jan. 2, 2016
“Rockstar,” feat. 21 Savage, six, Nov. 11, 2017
“Psycho,” feat. Ty Dolla $ign, four, April 28, 2018
“Sunflower (Spider-Man: Into the Spider-Verse),” with Swae Lee, four, Jan. 19, 2019
“Wow.” five, Feb. 23, 2019
“Goodbyes,” feat. Young Thug, one, Sept. 21, 2019
“Enemies,” feat. DaBaby, one (to date), Nov. 30, 2019

Furthermore, “Enemies” is the fourth single from Post Malone’s Hollywood’s Bleeding to lead Rhythmic Songs, following its three immediate predecessors. The combo makes the set the first to house four Rhythmic Songs No. 1s since Drake’s Views launched “Hotline Bling” (eight weeks), “One Dance,” featuring WizKid and Kyla (six), “Controlla” (two) and “Too Good,” featuring Rihanna (six).

Beyond the recent stranglehold on rhythmic radio, the rapper-singer’s latest album has expanded his radio clout and introduced him to new formats. Post Malone’s “Circles,” the Billboard Hot 100's new leader, topped the Pop Songs airplay chart for two weeks, marking his fourth leader on the list, and became his first top 10 on Adult Pop Songs, where it holds at its No. 10 high, as well as his first entry on Adult Contemporary, where it has reached No. 22. Perhaps more surprisingly, the track climbs to No. 31 on the Alternative Songs airplay chart. The song is Post Malone's second on the survey, after he cracked the chart with fellow Hollywood's Bleeding track “Allergic” last month.

Another album single, “Take What You Want,” featuring Ozzy Osbourne and Travis Scott, has warmed up on top 40 radio with a 37-36 rise on Pop Songs. Rock radio has also taken an initial favorability to the track in recent weeks, having achieved a No. 28 high on the Mainstream Rock Songs airplay chart. On the latest all-rock-format Rock Airplay ranking, “Circles” rises to No. 33 and “Take” pushes 47-46.


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