The 2019 American Music Awards sent sales surging for songs performed on the show, according to initial sales reports to Nielsen Music.
On the day of the show, Sunday, Nov. 24, sales of the tunes performed on the three-hour-plus ABC TV broadcast jumped by 95% in the U.S. Collectively, they sold 27,000 downloads -- up from 14,000 on the day previous.
It’s expected that the sales gains will continue into Nov. 25, once there has been a full day of post-show impact. Billboard will continue to report on increases in the coming days.