The Black Crowes' Reunion Announcement Spurs Leaps in Sales & Streams

Josh Cheuse
The Black Crowes

Following the Nov. 11 news, the band bounds by 39% in streams.

Three's a trend, and The Black Crowes are the third in a line of rock bands to announce reunions -- and score sales and streaming gains as a result.

Following in the footsteps of My Chemical Romance and Rage Against the Machine, the Southern rockers on Nov. 11 revealed their first shows as a band -- held that very night and Nov. 14 -- since their most recent breakup in the mid-2010s. Their catalog subsequently soared by 39% to 3 million on-demand U.S. streams in the tracking week ending Nov. 14, according to Nielsen Music.

Additionally, the band vaulted by 110% to 4,000 equivalent album units in the same span. Of that sum, 2,000 were via album sales. Song download sales also leapt 179% to 4,000.

"She Talks to Angels," one of The Black Crowes' best-known hits, leads all of their songs with 1.2 million streams (up 7%) and 1,000 sold (up 93%) in the tracking period, as it re-enters Rock Digital Song Sales at No. 16. The song became the band's second No. 1 on the Mainstream Rock Songs airplay chart, for a week in March 1991 and brought the band its first top 40 Billboard Hot 100 placement, reaching No. 30 in May 1991.

The act's cover of Otis Redding's "Hard to Handle" drew 492,000 streams (up 8%) and sold 1,000 (up 193%). The group's first Mainstream Rock Songs No. 1 (two weeks, November 1990) also became its second top 40 Hot 100 hit, reaching No. 26, the band's best rank, in August 1991.

The Black Crowes' reunion celebrates the 30th anniversary of Shake Your Money Maker, their debut album, which was originally released in February 1990 and rose to No. 4 on the Billboard 200 in April 1991. Following two warmup shows, in New York (Nov. 11) and Los Angeles (Nov. 14), the tour officially kicks off June 17, 2020, in Austin, Texas, and runs through next September.


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