Chart Beat

Victon Make Social 50 Debut Ahead Of Comeback With 'Nostalgic Night'

VICTON nostalgic night
Courtesy Photo

VICTON, "nostalgic night"

After buzzy appearances on Korean TV, the boy band stir up anticipation for their first release in nearly 18 months.

Almost exactly three years after their debut on the K-pop scene, Victon is finally seeing their efforts pay off on the charts.

The boy band makes their Billboard chart debut on this week's Social 50, starting at No. 45 on the chart dated Nov. 2, 2019. Victon saw a majority of their activity come from Twitter where the group had 147,000 reactions as well as 43,000 Twitter mentions.

The buzz began after the group began sharing details for their long-awaited K-pop comeback EP Nostalgia, releasing the first look at a stylish and moody new look, the album's tracklist, as well as multiple photos and videos of the individual members. 

While Victon had released four EPs prior to Nostalgia, the hype for the new release comes after two of the seven members appeared on Korea's sensational TV program Produce X 101. Member Han Seungwoo, who is both the leader of Victon and a rapper-vocalist in the group, made it to the final round of the singing competion and earned a spot in the 11-member lineup of newly created boy band X1 -- who's made major splashes on the charts this year themselves, peaking at No. 2 on Social 50 so far and are just below Victon, at No. 46 this week, after 12 weeks on the tally. Per show rules, Seungwoo will spend two and a half years promoting only with X1 before he's allowed to promote with both X1 and Victon.

Nostalgia and its lead single "Nostalgic Night" earn additional attention as the first release from Victon in 18 months as well as the first release with the remaining six members. The guys don't disappoint as a sextet, either, delivering on the moody vibe shown in their teaser photos with an emotional-yet-dynamic electronic track. "Nostalgic Night" showcases both the group's haunting vocals and sleek moves -- all to a potentially bigger audience than ever.

Produce X 101 and Produce 101, its original series from 2017, has fueled chart gains for several boy bands whose members have appeared on the show.

The original group to see an uptick an interest from the show was NU'EST, as four of its five members competed on the show as a last-chance opportunity for K-pop fame after middling results in their first five years together. Post-Produce, NU'EST has spent six weeks on the Social 50, peaking at No. 29 to date, and hit a new peak on World Albums when their Happily Ever After EP earned the group their first Top 10 entry on the chart in May. Just like Victon, Up10tion another already debuted group who appeared on Produce X 101 and earned their Social 50 debut in September when they hit No. 32 on the chart.

Next week's charts will show if Victon can turn the social and Produce buzz into appearances on the World Albums, World Digital Song Sales chart or other charts. But for now, check out the newly-released video for "Nostalgic Night" below: