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JoJo Siwa Moves From YouTube to the Big Stage, Earning $27 Million on Debut Tour

By Eric Frankenberg
11/1/2019
By Eric Frankenberg
11/1/2019
Jojo Siwa
Gary Miller/Getty Images

Jojo Siwa performs in concert during her DREAM tour at The Bass Concert Hall on June 26, 2019 in Austin, Texas. 

The Nov. 2-dated Hot Tours list is stacked with industry veterans like Elton John, Madonna and Phil Collins. But smack in the middle of the list, 16-year-old JoJo Siwa hits No. 5 with the final North American reports of D.R.E.A.M. The Tour, adding $8.4 million to her year-to-date total. According to figures reported to Billboard Boxscore, the television and YouTube sensation has earned a stunning $26.9 million from 506,184 tickets so far in 2019.

Siwa has made a name for herself across media, starring in Abby’s Ultimate Dance Competition and Dance Moms in 2013-15, before creating a solo and unique brand for herself with a dominant presence on YouTube, makeup and accessory lines, a series of books, and a string of singles and EPs, the last of which led to an expansive concert tour in 2019. 

We’ll break down Siwa’s grosses and tour highlights below, but to start, the tour stretched 82 concerts in North America from May 17 through Oct. 2. As reported to Billboard Boxscore, no artist played more shows than Siwa in that time frame. With just days left to report for the 2019 tracking period, only two acts played more shows in the entire year: Donny & Marie (144 shows) with an extensive Las Vegas residency and Trans-Siberian Orchestra (89 shows), which uses two separate touring parties on the East and West coasts to maximize their volume during the holiday season.

Not only did Siwa play extensively throughout the summer, she sold 97% of all available tickets. Playing a range of theaters, arenas and amphitheaters, the budding multi-hyphenate moved an average of 6,173 tickets each night. Most shows had tickets set between $69.50 and $39.50, adding up to an average gross of $328,000.

These per-show averages are impressive across the entire tour, but separating her finals out month-by-month shows how Siwa is trending toward something even bigger. She kicked off the tour with eight shows in May, earning $1.5 million, before following in June with $2.7 million. The general bump to arenas and amphitheaters in July and August boosted monthly grosses to $6.8 million and $6.6 million, respectively. And in September, the North American tour’s last full month, Siwa brought in $8.6 million. From May to September, Siwa leaped by 143% in average gross and 147% in average attendance.

While Siwa played to sold-out audiences in major markets like Toronto, New York and Las Vegas, the tour’s biggest strength was in secondary markets. Louisville’s KFC Yum! Center provided the trek’s biggest outing, at $714,500, while Edinburg, Texas; Newark; Columbus; and Birmingham, Ala. followed among the run’s top 10 markets.

D.R.E.A.M. The Tour is Siwa’s first outing, but these stellar North American showings don’t tell the full story. Next, she heads to the U.K., Ireland and Australia for 13 shows through Jan. 18, including a Nov. 3 show at London’s iconic O2 arena.  

See below for the full Hot Tours tally, featuring Tyler, the Creator, Tool and Carrie Underwood.

 HOT TOURS - NOV. 2, 2019
 Ranked by Gross, Compiled from Boxscores reported Oct. 22 - 28
  
 ACT
 Total Gross
 Show Date Range
 Venue, City (Shows/Sellouts)
 Total Attendance (Capacity)
  
RANK 
1Elton John
 $28,929,055
 Sept. 4 - 28
 Vivint Smart Home Arena, Salt Lake City, Utah (1/1)
 T-Mobile Arena, Las Vegas (2/2)
 Honda Center, Anaheim, Calif. (2/2)
 Chase Center, San Francisco (2/2)
 Tacoma Dome, Tacoma, Wash. (2/2)
 Rogers Arena, Vancouver, British Columbia (3/3)
 Rogers Place, Edmonton, Alberta (2/2)
 216,004 (216,004)
  
2Jason Aldean
 $17,468,417
 Aug. 9 - Sept. 29
 Blossom Music Center, Cuyahoga Falls, Ohio (0/1)
 CMAC Performing Arts Center, Canandaigua, N.Y. (1/1)
 Riverbend Music Center, Cincinnati, Ohio (1/1)
 Ruoff Home Mortgage Music Center, Noblesville, Ind. (1/1)
 Hollywood Casino Amphitheatre, Maryland Heights, Mo. (1/1)
 Saratoga Performing Arts Center, Saratoga Springs, N.Y. (1/1)
 Northwell Health at Jones Beach Theater, Wantagh, N.Y. (0/1)
 Jiffy Lube Live, Bristow, Va. (0/1)
 PNC Music Pavilion, Charlotte, N.C. (1/1)
 Coastal Credit Union Music Park at Walnut Creek, Raleigh, N.C. (1/1)
 KeyBank Pavilion, Burgettstown, Pa. (1/1)
 The Pavilion at Montage Mountain, Scranton, Pa. (0/1)
 XFINITY Center, Mansfield, Mass. (0/1)
 Bryce Jordan Center, University Park, Pa. (0/1)
 DTE Energy Music Theatre, Clarkston, Mich. (0/2)
 266,865 (288,176)
  
3Carrie Underwood
 $11,692,173
 Sept. 10 - 30
 Pechanga Arena, San Diego, Calif. (0/1)
 Staples Center, Los Angeles (1/1)
 Vivint Smart Home Arena, Salt Lake City, Utah (1/1)
 Pepsi Center, Denver, Colo. (1/1)
 INTRUST Bank Arena, Wichita, Kan. (0/1)
 Sprint Center, Kansas City, Mo. (1/1)
 Toyota Center, Houston, Texas (1/1)
 The Cajundome, Lafayette, La. (1/1)
 American Airlines Center, Dallas, Texas (1/1)
 Chesapeake Energy Arena, Oklahoma City, Okla. (1/1)
 Bridgestone Arena, Nashville (1/1)
 Colonial Life Arena, Columbia, S.C. (1/1)
 PNC Arena, Raleigh, N.C. (0/1)
 164,995 (169,132)
  
4Madonna
 $9,631,760
 Sept. 17 - Oct. 12
 BAM - Howard Gilman Opera House, Brooklyn (16/16)
 31,401 (31,401)
  
5JoJo Siwa
 $8,396,966
 Sept. 4 - Oct. 2
 Huntington Center, Toledo, Ohio (1/1)
 Bankers Life Fieldhouse, Indianapolis, Ind. (1/1)
 KFC Yum! Center, Louisville, Ky. (1/1)
 Legacy at the BBJC, Birmingham, Ala. (1/1)
 FedEx Forum, Memphis, Tenn. (1/1)
 Lakefront Arena, New Orleans, La. (1/1)
 Smart Financial Centre, Sugar Land, Texas (1/1)
 AT&T Center, San Antonio, Texas (1/1)
 Verizon Theatre, Grand Prairie, Texas (1/1)
 H-E-B Center at Cedar Park, Cedar Park, Texas (1/1)
 BOK Center, Tulsa, Okla. (0/1)
 Sprint Center, Kansas City, Mo. (1/1)
 Chaifetz Arena, St. Louis, Mo. (1/1)
 Bridgestone Arena, Nashville (1/1)
 Infinite Energy Center, Duluth, Ga. (0/1)
 Bon Secours Wellness Arena, Greenville, S.C. (1/1)
 John Paul Jones Arena, Charlottesville, Va. (1/1)
 Webster Bank Arena, Bridgeport, Conn. (0/1)
 Dunkin' Donuts Center, Providence, R.I. (0/1)
 156,998 (160,763)
  
6Tyler, the Creator
 $5,742,113
 Sept. 2 - Oct. 11
 The Armory, Minneapolis, Minn. (1/1)
 Credit Union 1 Arena, Chicago (1/1)
 Scotiabank Arena, Toronto (1/1)
 Masonic Temple Theatre, Detroit, Mich. (1/1)
 Madison Square Garden, New York (1/1)
 Express Live!, Columbus, Ohio (1/1)
 Stage AE, Pittsburgh, Pa. (1/1)
 The Mann Center, Philadelphia, Pa. (1/1)
 Addition Financial Arena, Orlando, Fla. (0/1)
 Yuengling Center, Tampa, Fla. (0/1)
 American Airlines Arena, Miami, Fla. (1/1)
 Bill Graham Civic Auditorium, San Francisco (2/2)
 103,523 (104,039)
  
7Phil Collins
 $4,202,395
 Oct. 6 - 7
 Madison Square Garden, New York (2/2)
 26,568 (26,568)
  
8Khalid
 $4,164,896
 Sept. 11 - 29
 Hovet, Stockholm, Sweden (1/1)
 Oslo Spektrum, Oslo, Norway (1/1)
 RoyalArena, Copenhagen, Denmark (1/1)
 Resorts World Arena, Birmingham, England (1/1)
 3Arena, Dublin, Ireland (1/1)
 SSE Arena, Belfast, Northern Ireland (1/1)
 Jahrhunderthalle, Frankfurt, Germany (1/1)
 Lotto Arena, Antwerp, Belgium (1/1)
 70,875 (70,875)
  
9Tool
 $3,249,563
 Oct. 20 - 21
 Staples Center, Los Angeles (2/2)
 27,957 (27,957)
  
10Brad Paisley
 $3,006,360
 Oct. 4 - 13
 Oslo Spektrum, Oslo, Norway (1/1)
 Royal Arena, Copenhagen, Denmark (1/1)
 Hovet, Stockholm, Sweden (1/1)
 Tempodrom, Berlin (1/1)
 Poppodium Romein, Leeuwarden, Netherlands (1/1)
 O2 Arena, London (1/1)
 3Arena, Dublin, Ireland (1/1)
 43,044 (43,044)
By Eric Frankenberg
11/1/2019

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