Post Malone is aiming for his second No. 1 album on the Billboard 200 chart, as industry forecasters suggest his latest release, Hollywood’s Bleeding, will launch with perhaps 475,000 to 500,000 equivalent album units earned in the U.S. in the week ending Sept. 12 (with perhaps 200,000 of that sum in album sales).
If the album starts as expected, it will score the second-largest week for any album in 2019 in equivalent album units, following only Taylor Swift’s debut week with Lover (867,000 units in the week ending Sept. 5, according to Nielsen Music).
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the Sept. 21-dated Billboard 200 chart (where Hollywood’s Bleeding could debut at No. 1) is scheduled to be revealed on Billboard’s websites on Sunday, Sept. 15.