Taylor Swift’s Lover continues to do brisk business, as sales of the album approached 575,000 copies sold in the U.S. through Sunday (Aug. 25), according to initial sales reports to Nielsen Music. The album was released on Friday (Aug. 23), so it’s powered through nearly 575,000 in just three days.
It was reported earlier that through Lover’s second day of release, its sales neared 500,000, thus making it 2019’s top-selling album after just 48 hours (breezing past Lady Gaga and Bradley Cooper’s A Star Is Born soundtrack, with 444,000 copies sold in 2019 through Aug. 22). Further, on Lover’s first day of release (which included robust pre-order sales), it tallied the biggest sales week of 2019 for an album, having sold around 450,000 copies. (It beat the opening frame of Jonas Brothers’ Happiness Begins, which launched with 357,000 copies sold in the week ending June 13.)