Plus: Album set for No. 1 debut on Billboard 200 chart with huge debut week in total units earned.
After just one day on sale, Taylor Swift’s Lover album has already logged the biggest sales week of 2019 in the U.S. for an album.
According to initial sales reports to Nielsen Music, the set sold around 450,000 copies on its first day of release (Aug. 23) — buoyed by strong pre-order sales. Previously, the biggest sales week of the year was notched by the debut frame of Jonas Brothers’ Happiness Begins, with 357,000.
Further, Lover already has the biggest sales week for any album since… you guessed it, Swift’s own reputation bowed at No. 1 with 1.216 million copies sold in its first week (Dec. 2, 2017-dated chart).