H.E.R., Kacey Musgraves Lead Social 50 Chart Gains Post-Grammys

Kevin Mazur/Getty Images for The Recording Academy

H.E.R. attends the 61st Annual Grammy Awards at Staples Center on Feb. 10, 2019 in Los Angeles.

Both singers make their chart debuts after having a big night at the Feb. 10 ceremony.

A slew of artists see gains on Billboard’s Social 50 chart dated Feb. 23 following the Feb. 10 Grammy Awards, some of whom had never made the list previously.

The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers with artist page views and engagement. The chart's latest tracking week ended Feb. 14.

The Grammy gains are led by the chart’s No. 1 artist: BTS, who secures yet another week atop the tally thanks to boosts of 115 percent in Twitter mentions and 56 percent in Wikipedia views, accruing 15.5 million mentions and 83,000 Wikipedia views.

The K-pop group, which was nominated at the 61st Grammys for via HuskyFox’s art direction for BTS’ album Love Yourself: Tear in the best recording package, also appeared during the broadcast to present the award for best R&B album and popped up on screen multiple times dancing or singing along to the performances.

Additionally, a pair of artists make their Social 50 debuts after having big nights at the ceremony: H.E.R. and Kacey Musgraves, who enter at Nos. 19 and 23, respectively. H.E.R. starts with 225,000 Twitter mentions and 111,000 Wikipedia views accrued after scoring the award for best R&B album and performing a much-talked-about rendition of “Hard Place” during the broadcast. “HAPPIEST DAY OF MY LIFE!” she tweeted Feb. 11. “NO WORDS!”

Musgraves, meanwhile, won the night’s top (and final) prize: album of the year. In addition to expressing gratitude on Twitter, one of her most-reacted-to posts was a tweet showing a somewhat unflattering screengrab of the singer after finding out she won the album of the year trophy, captioned, “Let the memes begin.” Musgraves’ Wikipedia page saw 157,000 visits, and she was mentioned on Twitter 376,000 times.

Other post-Grammys Social 50 gains included those for Cardi B (10-5) Miley Cyrus (No. 7), Camila Cabello (24-10), Lady Gaga (33-13), Dua Lipa (38-14), Post Malone (42-27), Dolly Parton (No. 28), Janelle Monae (No. 29) and host Alicia Keys (No. 37), all of whom saw sizable gains attributable to their Grammy appearances (and sometimes wins).


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