Chart Beat

Kane Brown's 'Experiment' Eyeing No. 1 Bow on Billboard 200 Albums Chart

Kane Brown
Kwaku Alston

Kane Brown photographed on Oct. 8, 2018 in Malibu, Calif. 

Plus: Imagine Dragons, Trippie Redd and Lil Peep could debut in top 10, while The Beatles’ White Album set for top 10 return.

Kane Brown’s new album Experiment is heading for No. 1 on next week’s Billboard 200 chart, according to industry forecasters. Those in the know suggest the set, which was released on Nov. 9 via Zone 4/RCA Nashville, may earn over 130,000 equivalent album units in the week ending Nov. 15. If the set starts atop the list, it would mark both Brown’s first leader and the third country effort to reach No. 1 in 2018.   

The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the Nov. 24-dated Billboard 200 chart (where Experiment may debut at No. 1) is scheduled to be revealed on Billboard’s websites on Sunday, Nov. 18.   

Experiment is Brown’s second full-length studio album, following his self-titled set, which was released in 2016. The album peaked at No. 5 on the Oct. 28, 2017-dated tally, after it was reissued with bonus tracks. Brown previously notched entries with a pair of EPs: Chapter I (No. 9; April 4, 2016) and Closer (No. 40; Oct. 31, 2015).

Assuming Experiment opens at No. 1, it will become the third country set to lead the list in 2018. It would follow Carrie Underwood’s Cry Pretty (Sept. 29) and Jason Aldean’s Rearview Town (April 28).

Experiment was led by the single “Lose It,” which has so far peaked at No. 5 on both the Hot Country Songs and Country Airplay charts. It climbed 6-5 on the latter tally’s most recently published list (dated Nov. 17).

Experiment’s first-week will benefit from sales of the set generated by a concert ticket/album sale redemption offer with a string of Brown’s tour dates through March of 2019.

Other albums aiming for likely top 10 debuts on next week’s Billboard 200 including Imagine DragonsOrigins (with perhaps 80,000 units), Trippie Redd’s A Love Letter To You 3 (75,000) and Lil Peep’s Come Over When You’re Sober, Pt. 2 (65,000). Meanwhile The Beatles’ self-titled former No. 1, often referred to as the White Album, is on track to re-enter the top 10 with perhaps 60,000 units. The set, first released in 1968, was remastered and reissued on Nov. 9 for its 50th anniversary in a variety of formats, including some with a bevy of bonus tracks. The White Album spent nine nonconsecutive weeks at No. 1 on the Billboard 200 between Dec. 28, 1968 and March 1, 1969.