Chart Beat

LSD's 'Thunderclouds' Storms to No. 1 On August 2018's Top TV Commercials Chart

Labrinth, Sia & Diplo

Labrinth, Sia & Diplo

The song, performed by Labrinth, Sia and Diplo, is in a new Samsung ad.

The all-star combo of Labrinth, Sia and Diplo, known together as LSD, rules Billboard & Clio’s Top TV Commercials chart for August 2018, thanks to the runaway success of their new single “Thunderclouds.”

Using tagging data from Shazam, as well as sales and streaming information tracked by Nielsen Music, Billboard partners with Clio Music each month to present a chart ranking the top songs in commercials. Rankings exclude any song that has recently charted within the top 40 of the Billboard Hot 100 or top 10 on a genre chart.

“Thunderclouds” was released in conjunction with a new ad for the Samsung Galaxy Note9, titled “The Super Powerful Note,” in early August. The song landed 304,000 Shazam tags in August, according to Shazam, by far the largest total for any song on the 15-position list. It also added 24,000 digital downloads and 16.3 million on-demand streams, according to Nielsen Music.

The success of “Thunderclouds” has recently translated to Billboard Hot 100 success; the track debuts at No. 94 on the Hot 100 dated Sept. 15.

Meanwhile, July 2018’s Top TV Commercials No. 1, “Connection” by OneRepublic (Jeep), falls to No. 2, though it maintains the largest download count of any song on the August ranking, racking up 28,000 total. Since making the July chart, the song has broken onto the Adult Pop Songs airplay chart, currently sitting at No. 17.

Besides “Thunderclouds,” the chart’s next highest debut belongs to Sam & Dave’s classic “Hold On I’m Coming,” which starts at No. 5. The song is featured in a new ad for Lincoln, “New Mix,” alongside Camila Cabello’s “Havana.” “Coming” grabs 28,000 Shazam tags, 4,000 downloads and 2.5 million streams.

Meanwhile, a Dance Club Songs No. 1 from 1990 reaches the ranking, as Black Box’s “Everybody Everybody” bows at No. 10. A three-week leader on the chart in July 1990 (and later a top 10 on the Hot 100 that fall, peaking at No. 8), the track earned 15,000 Shazam tags, 5,000 downloads and 696,000 streams after being featured in an LG G& ThinQ ad.