Chart Beat

ACM Awards Yield 427% Sales Gain for Carrie Underwood, Thomas Rhett, Kane Brown & More

Carrie Underwood
Emma Mcintyre/ACMA2018/Getty Images for ACM

Carrie Underwood performs at the 53rd Academy of Country Music Awards at MGM Grand Garden Arena on April 15, 2018 in Las Vegas. 

The Academy of Country Music Awards pumped big sales gains for the artists that performed on the live broadcast, according to Nielsen Music. On Sunday, the day of the show (which was broadcast on CBS), the collected songs performed on the three-hour awards logged a 427 percent sales gain in digital download sales, as compared to the previous day.

Overall, the tunes that were performed on the broadcast sold 108,000 downloads on Sunday, up from just 21,000 on Saturday.

Some of the notable sales winners include: Carrie Underwood’s “Cry Pretty,” which vaulted 159 percent to 12,000 sold (up from 4,000); Thomas Rhett’s “Marry Me,” zipping 195 percent to 9,000 (from 3,000); and Kane Brown’s “What Ifs,” featuring Lauren Alaina, rising a whopping 814 percent to 14,000 (from 2,000).

“What Ifs” was the biggest seller among all the songs performed on the show. The second-biggest of the bunch was “Cry Pretty.”

It’s expected that the tracks performed on the show will see chart gains on next week’s Billboard tallies (dated April 28, which reflect the sales and streaming tracking week ending April 19).