NCT Debuts on Social 50 Chart, Harry Styles Re-Enters

NCT 2018
Credit: SM Entertainment

NCT 2018

The 18-member K-pop boy band debuts at No. 9 following the release of its new album.

K-pop group NCT makes its first appearance on Billboard's Social 50 chart, debuting at No. 9 on the ranking dated March 31 following the release of its first full-length album on March 14.

The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended March 22, and BTS is No. 1.

The 18-member NCT, which is often broken down into three sub-units -- NCT U, NCT 127 and NCT Dream -- on the album, bows with 4.3 million Instagram reactions and 669,000 Twitter reactions in the week ending March 22, according to Next Big Sound.

NCT becomes the fourth act to debut inside the top 10 in 2018 and the highest debut unrelated to a death since Harry Styles (No. 3, April 22, 2017); the other top 10 debuts in 2018 came from Dolores O’Riordan and Jonghyun following their deaths, and Shinee, the K-pop group to which Jonghyun belonged.

Speaking of Styles, he re-enters the Social 50 at No. 11 as his European tour kicks into gear. The trek began March 11 in Switzerland and has since visited the Netherlands, Sweden and Belgium among other locales.


Copenhagen, Live On Tour.

A post shared by @ harrystyles on

Styles has documented the journey with photos from each tour stop on his Instagram and Twitter accounts. The pictures drove a 6,361 percent boost in Instagram reactions to Styles’ account, as well as a combined 95,000 new followers across both Instagram and Twitter.

Jhene Aiko also re-enters the Social 50, resurfacing at No. 44. It’s just Aiko’s third week on the list (she bowed on the tally in September 2014) and her first since July 2015. Aiko returns with an 11 percent jump in Twitter mentions and an 80 percent leap in Instagram reactions as she promoted a pair of music videos for new single “Never Call Me” and teased a March 23 appearance on The Ellen DeGeneres Show.

On the Billboard 200 albums chart, Aiko's album Trip -- which includes "Never Call Me" -- climbs 91-77, which is the set's highest rank since Nov. 11, 2017, when it ranked No. 53. The album earlier debuted and peaked at No. 5. On the R&B Albums chart, the former No. 1 album returns to the top 10 (11-9) for the first time since Dec. 9 (No. 9).


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