Bad Bunny rises with an increase in most social metrics in the week ending Feb. 22, according to Next Big Sound, including a 646 percent boost in YouTube subscribers and 1.7 million reactions on the video-sharing service.
The rise comes courtesy of a Feb. 14 release of his new music video for “Amorfoda.” The track garnered 5.9 million U.S. streams in the tracking frame, enough to help it to a No. 11 debut on the Hot Latin Songs chart.
He added 9.4 million Instagram reactions (up 55 percent) and 141,000 new Facebook followers as he promoted the new clip.
Meanwhile, Snoop Dogg returns to the top 10 on the Social 50 for the first time in over three years by moving 13-10. The rapper, who peaked at No. 5 in November 2014 and last reached the top 10 the following month, scored 14.7 million Instagram reactions, a 22 percent boost.
Part of the rise comes due to the simple fact that the rapper’s also a prolific poster on the service, often posting a dozen or more times a day (sometimes with his own contributions, other times reposts from other accounts. Among his greatest hits in the latest tracking week: the announcement of his own brand of emoji (Snoopmoji, naturally) and promo for his latest music video for “Doggytails,” released Feb. 20.
Outside the top 20 at No. 24, 5 Seconds of Summer re-enters with its first chart appearance since the Sept. 30, 2017-dated ranking.
2017 was a quiet year for the band, charting on the tally for just two weeks last year after maintaining a fairly constant presence on the chart between 2014 and 2016. But the Australian quartet is back at No. 24 — its highest rank since December 2016 — following the release of new single “Want You Back” on Feb. 22.
The band jumped four-digit percentages in both Twitter mentions and reactions (1,350 and 1,228 percent, respectively) as it premiered “Back” after days of teasing its release.
A tour, which kicks off March 20 in Sweden, was also announced.