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Rich The Kid Rises to No. 2 on Emerging Artists Chart, MAX Rules for Third Week

Rich the Kid
Scott Dudelson/Getty Images

Rich The Kid performs onstage during day two of the Rolling Loud Festival at NOS Events Center on Dec. 17, 2017 in San Bernardino, Calif. 

Plus, DJ Kass debuts, thanks to his track "Scooby Doo Pa Pa."

Queens, New York-based rapper Rich The Kid leaps from No. 15 to No. 2 on Billboard's Emerging Artists chart (dated Feb. 24), as his breakout single "New Freezer," featuring Kendrick Lamar, reaches a new peak on the Billboard Hot 100. He also debuts with his second entry on the chart, "Plug Walk."

The Emerging Artists chart uses the same formula as the all-encompassing Billboard Artist 100, which measures artist activity across multiple Billboard charts, including the Hot 100, Billboard 200 and the Social 50. However, the Emerging Artists chart excludes acts that have notched a top 25 entry on either the Hot 100 or Billboard 200, as well as artists that have achieved two or more top 10s on Billboard's "Hot" song genre charts and/or consumption-based "Top" album genre rankings.

"New Freezer," which earned the rapper his first entry on the Hot 100 two weeks ago, jumps 60-53 on the list. It drew 12.4 million U.S. streams (up 16 percent) in the week ending Feb. 15, according to Nielsen Music, and debuts at No. 41 on the Streaming Songs chart.

Rich The Kid's Emerging Artists ascent is also due to "Plug Walk," which debuts on the Hot 100 at No. 62. It starts on the Streaming Songs chart at No. 48 with 11.2 million U.S. streams.

MAX leads the Emerging Artists chart for a third straight week, as his breakout single "Lights Down Low," featuring gnash, continues to scale the Hot 100, rising from No. 30 to No. 27. The song also reaches new peaks on the Radio Songs chart, rising 8-7 with 77 million audience impressions (up 6 percent), and Digital Song Sales, climbing 36-24 with 16,000 downloads sold (up 30 percent).

Rounding out the Emerging Artists chart's top five are three country artists: Walker Hayes holds at No. 3, Devin Dawson rises 5-4 and Russell Dickerson dips 4-5.

Among other Emerging Artists moves, New York-based Latin music artist DJ Kass debuts at No. 37, as his breakthrough novelty song "Scooby Doo Pa Pa" begins to make a dent on Billboard's charts. The song logged 6.1 million U.S. streams (up 406 percent) and 2,000 downloads sold in the tracking week, as it vaults 43-11 on the Hot Latin Songs chart. The track debuts at No. 10 on the Hot 100's Bubbling Under chart (which ranks titles that have not yet reached the all-genre Hot 100).

Check out this week's full Emerging Artists chart here.

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