'Reputation' has already outsold 2017's previous top-seller, Ed Sheeran's "Divide."
Taylor Swift’s Reputation album sold 1.05 million copies in the U.S. over its first four days of release, according to initial sales reports to Nielsen Music. It’s the first album to sell a million copies in a tracking week in nearly two years, since Adele’s 25 sold 1.16 million copies in the frame ending Dec. 25, 2015 (the album’s fifth week on sale).
Reputation was released on Friday, Nov. 10, through Big Machine Records. It is Swift’s sixth studio album.
Reputation is now Swift’s fourth album to log a million-selling week. It follows her last three studio efforts, which all saw million-selling opening frames: 1989 (1.29 million in 2014), Red (1.21 million, 2012) and Speak Now (1.05 million, 2010). Swift is now the only act to have four million-selling weeks, since Nielsen Music began electronically tracking music sales in 1991. (Adele has tallied three million-selling weeks, but all with the same album: 25.)