Justin Timberlake Re-Enters Social 50 Chart After Super Bowl Announcement

Justin Timberlake attends the 28th annual Producers Guild Awards at The Beverly Hilton Hotel on Jan. 28, 2017 in Beverly Hills, Calif.
Jason LaVeris/FilmMagic

Justin Timberlake attends the 28th annual Producers Guild Awards at The Beverly Hilton Hotel on Jan. 28, 2017 in Beverly Hills, Calif. 

After announcing his performance via social media, Timberlake re-enters the chart at No. 34.

Recently announced Super Bowl LII halftime show performer Justin Timberlake returns to Billboard’s Social 50 chart, re-entering at No. 34 on the Nov. 11-dated ranking after announcing his performance via social media on Oct. 22.

The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Oct. 26, and BTS is No. 1 for a 46th week.

Timberlake made the announcement through his Facebook, Instagram and Twitter accounts, revealing the long-rumored news via a skit with Jimmy Fallon. Timberlake rose 616 percent in overall social mentions in the tracking week ending Oct. 26, with 58,000 total Twitter mentions, according to Next Big Sound.

Meanwhile, Janet Jackson -- who shared the halftime stage with Timberlake in 2004 -- concurrently rises 79 percent in total mentions across her monitored social platforms, though doesn’t reach the 50-position chart. Many social media users discussed the fallout from Timberlake and Jackson’s infamous wardrobe malfunction at the Super Bowl in 2004, and the possibility of her appearing at the 2018 halftime show.

At No. 11, Drake re-enters the chart with a bevy of Instagram posts celebrating his 31st birthday on Oct. 24. The star-studded Los Angeles party, the guestlist of which included Jamie Foxx, Rae Sremmurd’s Swae Lee, G-Eazy and many more, helped his Instagram reactions count soar 152 percent, topping off at 12.9 million overall.

Lastly, the chart’s highest debut belongs to Epik High, who bows at No. 22. The South Korea-based hip-hop trio, which formed in 2001, returned Oct. 23 with We’ve Done Something Wonderful, its ninth full-length album and first in three years. In addition to a 423 percent jump in Wikipedia views, the group also snagged 55,000 Twitter mentions surrounding its return.

Super Bowl 52


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