Sam Smith's 'Too Good at Goodbyes' Shines on R&B Radio

Sam Smith
Ruven Afanador

Sam Smith

Sam Smith’s “Too Good at Goodbyes” enjoys a fast start on R&B radio, zooming 22-12 in its second week on the Adult R&B Songs airplay chart (dated Oct. 7) with a 67 percent gain in spins in the week ending Sept. 24, according to Nielsen Music.

WBLS New York program director Skip Dillard explained the song’s appeal with R&B audiences to Billboard, saying, “The song is true R&B. Sam explained on our airwaves how he would save his money to attend shows in London including Chaka Khan and all the R&B greats. You hear this love of R&B in his music. And, I believe this single -- and album, from the songs I heard him sing a couple weeks ago at a showcase -- may top his debut!”

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The “Good” start continues the British singer’s success on the chart, where each of his five charted titles has reached No. 12 or higher. The streak began with his debut smash, “Stay With Me,” which ruled for 13 weeks in 2014-15, followed by his smash collab with Disclosure, “Latch,” a No. 10 hit. His own “I’m Not The Only One” and “Lay Me Down,” climbed to Nos. 8 and 12, respectively.

Adult R&B, however, isn’t the only airplay format the new single is enjoying a warm reception. “Too Good” also makes inroads on the Pop Songs airplay chart (which ranks the most popular songs on top 40 stations), moving 23-17 with a 38 percent weekly gain in plays. On Adult Pop Songs, the tune lifts 16-14 and picks up the chart’s Greatest Gainer award with its 33 percent jump in weekly spins.

The single also debuts on the R&B/Hip-Hop Airplay chart at No. 36 and rockets 35-23 on the all-genre Radio Songs chart, claiming 47 million in audience and scoring the Greatest Gainer honor on the latter list.


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