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Rihanna's Jewelry Line, Beyonce's Baby Bump Highlight Social 50 Chart Gains

Rihanna attends the 69th annual Parsons benefit at Pier Sixty at Chelsea Piers on May 22, 2017 in New York City.
Jimi Celeste/Patrick McMullan via Getty Images

Rihanna attends the 69th annual Parsons benefit at Pier Sixty at Chelsea Piers on May 22, 2017 in New York City. 

Also, BTS leads for yet another week, with an astoundingly high volume of Twitter mentions.

Rihanna had plenty to say (and show off) on social media in the past week, and it shows, as the singer vaults 12-7 on Billboard’s Social 50 chart.

The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia, Instagram and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended May 25.

At the top of the tracking week, Rihanna posted multiple Instagram photos from her trip to Cannes, France, where she unveiled her new, high-end jewelry line with Chopard. One photo from that trip -- a shot of the singer looking out over a seaside balcony in a long, backless white dress -- ended up being used again later in the week, once Rihanna was back in the U.S. and ready to accept an honor from New York’s Parsons School of Design for her work in fashion. She used the same photo and doctored it, Photoshopping Queen Elizabeth II’s head onto her body, referencing her upcoming honor at the school.

“You should be celebrated for your creativity, for your fearlessness, for your persistence and determination,” she told the audience at the 69th Annual Parsons Benefit on May 22. “You should be celebrated for all of the work you put into building your future, for being different, for not being given enough credit. My point is, we often tear our youth down when we should be building them up. At the end of the day, our future is in their hands.”

In the tracking week, Rihanna jumps 75 percent in Instagram reactions, attaining 14.7 million in all, according to Next Big Sound. She also gains 100,000 in Twitter mentions, a 149 percent boost.

Another artist with a big week on Instagram is Beyoncé, whose latest pregnancy photos light up the social media service yet again. This time, she posted pics from her push party, a soiree similar to a baby shower except that all genders -- including, in this case, husband Jay Z -- are allowed to attend.

 

A post shared by Beyoncé (@beyonce) on

Unsurprisingly, new photos of Beyoncé’s baby bump earn her quite a few Instagram reactions -- in total, 21.5 million. All three pictures from the event, held May 20 in Los Angeles, have topped at least 2.2 million likes on Instagram since being posted May 21.

Finally, BTS holds down the No. 1 spot on the Social 50 for another week -- the K-pop group’s 27th in all. What’s impressive about this week’s lead? While many musician Twitter accounts are lucky in a given week to top 1 million mentions on the service, per Next Big Sound’s data, BTS actually landed an astonishing 40.9 million, much of the activity surrounding the group’s appearance and subsequent win for top social artist at the 2017 Billboard Music Awards. 

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