The Weeknd Returns to Top 10 on Social 50 Chart Thanks to Tour's North American Launch

The Weeknd performs at Manchester Arena on March 5, 2017 in Manchester, England.
Matthew McNulty/Redferns

The Weeknd performs at Manchester Arena on March 5, 2017 in Manchester, England.  

Also, Daddy Yankee & Nicky Jam see chart re-entries after the 2017 Billboard Latin Music Awards.

The Weeknd blasts back into the top 10 of the Social 50 chart dated May 13, rising 27-10. The artist basks in the buzzy glow of a talked-about feature on Lana Del Rey’s “Lust for Life” (released April 19) as well as chatter driven by the North American launch of the singer’s Starboy: Legend of the Fall tour.

The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia, Instagram and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended April 27.

After teasing the tour with Instagram photos of opening acts Rae Sremmurd, 6lack and Belly, The Weeknd posted pictures and video from the tour’s first two dates while telling fans on Twitter to “shut up and enjoy the ride.”

In all, The Weeknd gains 102 percent in Instagram reactions in the week ending April 27, according to Next Big Sound. He also notched 71,000 reactions on Twitter (up 202 percent).

Meanwhile, Daddy Yankee makes his first chart appearance in seven months. He re-enters at No. 25 as “Despacito,” his collaborative hit with Luis Fonsi that just received a new remix featuring Justin Bieber, breaks into the Billboard Hot 100’s top five (9-4).

Along with promoting the release (and gaining 57 percent In Wikipedia views in the process), Daddy Yankee also shared photos of his appearance at the 2017 Billboard Latin Music Awards. During the week, he landed 5 million Instagram reactions.

Fellow awards attendee (and recent Billboard magazine cover star) Nicky Jam also re-enters the Social 50, at No. 23, up 122 percent in total reactions. His “Hasta El Amanecer” won the award for hot Latin song of the year.


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