She's lip-synced to "Jumpman," "The Middle" and "I Believe in a Thing Called Love." How did they do on the charts as a result?
Taylor Swift's ads for Apple Music have been touted as a peek into the pop star's life, showing her lip syncing to songs as she tries (and fails) to work out on a treadmill, dances and does her makeup in her bathroom and rocks out in her living room. Her fans have responded, embracing both the new (Drake and Future's 2015 hit "Jumpman") and the old (Jimmy Eat World's 2001 anthem "The Middle"; The Darkness' 2003 breakout hit "I Believe in a Thing Called Love"), spurring each to big gains on the charts.
Since the commercial series premiered April 1 with Swift's take on "Jumpman," the minute-long spots have racked up 20 million global views on YouTube and sparked a large uptick in domestic streams and sales for each artist's song.
For instance, after the "Jumpman" spot's April 1 premiere, the song rebounded 32-23 on the Hot 100 chart dated April 23. That made it the week's top Digital Gainer, up 194 percent in download sales, from 15,000 (in the tracking week ending March 31) to 44,000 (April 7), according to Nielsen Music. The track also vaulted 17 percent in streams, from 7.3 million U.S. clicks to 8.6 million. And it picked up 59,000 Shazam tags in April, showing a 35 percent leap in tags the week after it aired. (although it wasn't eligible for Billboard & Clio Music's Top Commercials chart, powered by Shazam, as songs recently in the Hot 100's top 40 are excluded.)