OK Go's Latest Video Triumph Impacts Hot Rock Songs Chart

Zen Sekizawa


"We're that f---ing video band," OK Go frontman Damien Kulash said in a keynote speech at the Future of Music Policy Summit in Washington, D.C. on Oct. 27. Earlier that day, the group debuted its latest video, "I Won't Let You Down," on NBC's Today, and it quickly started racking up the clicks.

The rock band synonymous with viral music videos scores its highest rank on Hot Rock Songs, as its new song debuts at No. 7. Of its chart points, 93 percent are from U.S. YouTube views (3.2 million first week plays, according to Nielsen BDS).

The video, produced in partnership with Honda and filmed in Japan, features elaborately synchronized choreography. At the Summit, Kulash said the clip took "four days of shooting, a month of preparation and several thousand Japanese school girls."

OK Go Deconstruct Their Drone-Filmed 'I Won't Let You Down' Video

"Won't" marks OK Go's first entry on the Billboard Hot 100 (No. 71) since "Here It Goes Again," which peaked at No. 38 in 2006. The latter hit was aided by its Grammy Award-winning viral video of the band dancing on treadmills.

'WORLD' NEWS: Also on Hot Rock Songs, Taylor John Williams, a contestant on NBC's The Voice, debuts at No. 18 with his cover of the slowed-down version of "Mad World." Like almost all Voice singles, all its chart points stem from digital sales (23,000 downloads sold, according to Nielsen SoundScan).

Originally written and recorded as midtempo song by Tears for Fears in 1982, "World" was revived by a ballad cover that Michael Andrews and Gary Jules recorded for the soundtrack to Donnie Darko in 2001; that version was a slow-building success, reaching No. 1 on Adult Alternative Songs in 2004. The song has also been prominently covered on another signing competition, by Adam Lambert on Fox's American Idol in 2009. Lambert's version reached No. 19 on the Hot 100.

RETURNS: Elsewhere, Black Veil Brides start at No. 2 on Top Rock Albums and Hard Rock Albums with their self-titled fourth album, selling 30,000. The new set is the metal band's second top 10 on the Billboard 200 (No. 10), following 2013's Wretched and Divine: The Story of the Wild Ones, which reached No. 7. It, too, hit No. 2 on Top Rock Albums and Hard Rock Albums.

Rancid returns at No. 4 on Top Rock Albums with …Honor Is All We Know (15,000), the punk band's first title in five years. It starts at No. 20 on the Billboard 200. 2009's Let the Dominoes Fall opened at No. 6 on Top Rock Albums and No. 11 on the Billboard 200, the band's highest rank.


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