Daft Punk makes a leap on the Social 50 tally, rising 38-5 and breaking the top five for the first time. The French dance duo made its just-released album, "Random Access Memories" (May 21), available for streaming in the iTunes Store on Monday, May 13.
The ascension in the tally comes as nearly a direct result of the iTunes stream. A 219% rise in conversation on Facebook took place during the week, which subsequently led to the addition of 113,000 new fans on the platform (up 56%). Fans reacted by heading to Wikipedia to read up on Daft Punk as well, evidenced by the 120% increase in traffic caused by the 842,000 people who visited their page.
On VEVO, the duo timed an album unboxing video (wherein the vinyl packaging was revealed) for release on May 13, which contributed to the 13 million views (up 42%) received by the band during the charting week.
Further down the tally, Bridgit Mendler makes her Social 50 debut at No. 46. It follows the release of her latest single, "Hurricane," and the launch of her new online series called "The Hurricane Sessions." For the "Sessions," she performs covers of popular songs on her VEVO channel. On May 15, she released a cover of Bruno Mars' "Locked Out of Heaven" received nearly 500,000 views in its first week.