The UnitedMasters founder and his Transition agency will develop campaigns to 'elevate' the franchise's brand by leveraging crossovers with music and culture.
UnitedMasters founder and CEO Steve Stoute and his creative, data and cultural agency Translation have been hired as brand consultants for the New York Knicks.
According to a press release, Stoute and Translation will help “elevate” the pro basketball franchise’s brand by developing campaigns and programs that will strengthen its connection to music and culture. Stoute will additionally support the Knicks executive team in “branding and fan engagement efforts.”
“Madison Square Garden and the Knicks are two of the most iconic and storied brands, and they resonate well beyond sports,” said Stoute, who founded Translation in 2004 and serves as its CEO, in a statement. “It’s an honor to partner with these brands, and together we will be able to showcase their rich history, legendary personalities and iconic moments. We are going to bring new, creative ideas and produce content that encapsulates Madison Square Garden and the Knicks, building upon their vast reputations in order to further connect with fans.”