Rapper-songwriter-producer 21 Savage adds another role to his resumé as the first ambassador for Pernod Ricard’s relaunched Avion Tequila campaign. The theme -- about taking a borderless approach to life and creativity -- ties in with 21 Savage’s immigration status and his love of flying as a pilot.
“When I’m in the air flying, there’s nothing like it,” says 21 Savage in a long-form video for the campaign titled Depart.Elevate.Arrive. “There are no boundaries, no borders, no traffic … elevation is what everybody should strive for in life. Just building, building and going up … setting your goals and accomplishing them. Elevation is the key to life.”