Business

Daddy Yankee Signs With WME in All Areas

Daddy Yankee
Isaac Reyes*

Daddy Yankee

WME has signed global superstar Daddy Yankee in all areas.

Heralded as the king of reggaeton, Daddy Yankee has notched 85 entries on Billboard’s Hot Latin Songs chart including 36 titles in the top 10 and seven going to No. 1, according to MRC Data. Daddy Yankee also topped the all-genre Billboard Hot 100 songs chart for 16 weeks in 2017 with Luis Fonsi’s "Despacito" featuring Justin Bieber, according to MRC Data. Other global hits by Daddy Yankee include "Gasolina," "Rompe," "Limbo" and "Que Tire Pa'Lante."

The Puerto Rican singer has received more than 100 awards including from the Billboard Latin Music Awards, Latin Grammys, American Music Awards and Latin American Music Awards, among others.

This year, Daddy Yankee became the only Latin artist to log over one billion Spotify stream on three tracks. He boasts more than 60 million followers across social media and more than 7 billion streams in the last 12 months alone on YouTube, where he is among the Top 20 Global Artists, according to WME.

With nearly three decades of influential work, Daddy Yankee has been named one of the most influential Hispanics in the world by both CNN and Time magazine. He was also recently featured on the cover of Billboard’s 2021 Latin issue.

Earlier this month, Daddy Yankee was also inducted into the hall of fame at the 2021 Billboard Latin Music Awards. The accolade honors the hitmaker for his fruitful career and, on the social front, his philanthropic work through "Daddy's House," which has been recognized by Billboard with the spirit of hope award.

Daddy Yankee’s team includes Mireddys GonzalezRaphy Pina, attorney Simran Singh and Mayna Nevarez for PR and marketing.