Over the past year, Roblox has hosted immersive virtual concerts with artists like Lil Nas X and Twenty One Pilots. Now, the gaming platform is inviting artists to stream entire albums in the metaverse through virtual listening parties.
For its first-ever listening party, Roblox is teaming with Grammy-nominated musical chameleon Poppy and her record label Sumerian Records to stream her brand-new album Flux in the gaming platform starting today (Sept. 24). Music from the album will be integrated throughout nine popular Roblox games -- which collectively boast more than 3 billion lifetime visits -- so that fans can listen as they dance in RoBeats, attend Robloxian High School or explore Creatures of Sonaria.
"Music is such a natural part of the way we express ourselves, entertain ourselves, and find connections with other people, and we want to keep finding new ways to make music more of an integral part of the Roblox experience," Roblox vice president and global head of music Jon Vlassopulos said. "Allowing Poppy’s fans to enjoy her new album Flux where they are already spending time with their friends seemed like a no-brainer, and our developers have jumped at the opportunity to participate."