NoonChorus has hosted more than 650 shows and generated $4 million in artist revenue since its founding in spring 2020.
After more than a dozen concert livestreaming platforms launched amid the pandemic, the industry is entering a new phase of consolidation. The latest acquisition? Popular concert livestreamer Mandolin is gobbling up competitor NoonChorus, a go-to for indie acts like Angel Olsen and Japanese Breakfast.
Both Mandolin and NoonChorus launched in spring 2020, just as the world was entering lockdown. Mandolin was started up by former Salesforce executive Mary Kay Huse and has taken a tech-first approach, touting features like fan data insights and Mandolin Live+, its suite of tools for virtual-real life hybrid events. NoonChorus co-founders brothers Alex and Andrew Jensen have promoted an artist-first mentality, giving performers 100% of their earnings from ticket sales and merch stores embedded on-screen.
In a company blog post, Huse explained that the company now wants to bring the music industry on board with the hybrid model, where artists set up virtual tour stops as well as virtual elements for their in-person shows. "The path is twofold: Accelerating fan adoption of the technology while obtaining the supply of content to feed their desires," she wrote. "Our acquisition of NoonChorus a huge step along the journey."