YouTube Music has surpassed 50 million paying subscribers worldwide, YouTube's global head of music Lyor Cohen announced in his monthly newsletter today (Sept. 2).
The figure includes subscribers paying for the standalone YouTube Music and the bundled YouTube Premium (which includes YTM as part of a subscription), as well as users currently in free trial mode. Cohen writes that the milestone makes YouTube Music "the fastest-growing music subscription service out there."
He has a point. The figure is a significant jump from the more than 30 million total paying subscribers (and 35 million including trialers) that the service claimed last October. A July report from music research firm MIDiA named YouTube Music parent Google the fastest-growing music streamer in 2020, growing by 60%. (Google migrated all users from its Google Play service to YouTube Music in December.)