J Balvin will be a speaker for the Latinx creative program.
TikTok and MACRO -- a media company that represents the voice and perspectives of Black people and persons of color -- have teamed up to launch a new incubator program called TikTok Latinx Creatives in an effort to help further grow the Latinx creative community on the platform.
The 10-week program announced ahead of Hispanic Heritage Month (Sept. 15 - Oct. 15) will focus on nurturing and developing 150 talented Latinx creators and music artists. "We're driven to spotlight and support Latinx talent with a platform that amplifies their voices and a community that is moved by them," TikTok said in a statement. Colombian star J Balvin will be the premier speaker at TikTok Latinx Creatives.
MACRO will advise on the selection of speakers, programming content and professional and business-building opportunities for program participants. In addition, TikTok and MACRO will create a grant for a select group of Latinx creators and music artists.