Spotify is ready to bring podcast subscription options to all U.S.-based creators using its Anchor platform. Starting today, stateside podcasters will be able to mark episodes of their pods as subscriber-only before publishing to Spotify and other platforms.
The streaming leader announced the program in late April with a testing group of 12 creators that has since grown to over 100 podcasts. When launched, Spotify boasted three price tiers that creators could offer to listeners, but that has since been expanded to 20 options. Unchanged since the beta launch is Spotify’s plan to let creators keep all of their subscriber revenues (minus transaction fees) until 2023, before a 5% fee kicks in.
Going forward, Spotify also says it will provide creators the ability to download a list of their paid listeners’ email addresses — "so they can further engage with their subscriber bases" with podcast updates, extra content, news or whatever else they deem fit to share. The feature would enable creators to keep a line of communication with fans, even if they leave Spotify/Anchor as their distributor. Subscribers must opt in to receive the extra emails.