HYBE, the agency-label home of BTS that was formerly known as Big Hit Entertainment, is firming its North American foothold and changing up its global C-suite.
At the top of the chain, founder Bang Si-hyuk has announced he is stepping down as CEO in order to focus more on production. He’ll remain chairman of the board of directors. Taking over the top spot of HYBE is Park Ji-won, who joined the South Korean company a year ago to head up operations and management.
The company’s state-side subsidiary HYBE America will be led by Yoon Seok-jun and Scooter Braun, who sold his Ithaca Holdings to HYBE in April. The pair will tackle the "important challenge of transplanting the K-pop business model to the U.S. market, from production to nurturing newcomers and marketing," according to the announcement.