Mass Appeal announced Tuesday (June 29) two new executive hires -- Jessica Rivera as general manager of music and Jenya Meggs as senior vp of content.
In her new role, Rivera will oversee creative and day-to-day operations of Mass Appeal's music division. "It's an inspiring time to join Mass Appeal and continue to build the music division and elevate the artist’s narrative through the synergy of Music and media," Rivera said in a statement.
Rivera and Meggs will work together on Mass Appeal's #HipHop50 program, the former overseeing original music projects aimed at celebrating Hip Hop's history and the latter leading the content partnership with Showtime/ViacomCBS. The #HipHop50 platform was created to celebrate Hip Hop's 50th anniversary through partnerships that will produce original music, content, podcasts, live experiential, products, education, publishing and more, "with a charitable component attached to everything."