Apodaca Group, TSM and Mano Booking join forces to create MATS, with a focus on producing major music events in the U.S.
A trio of Mexico-based entertainment companies -- Apodaca Group, TSM and Mano Booking -- have teamed up to launch the brand new booking agency, MATS.
With more than 40 years of combined experience in the live music industry as key players behind major Mexican festivals such as Pal’ Norte, Ceremonia and Trópico, and with clients such as Gera MX, Siddhartha and Caloncho, MATS will focus on the production and booking of concerts and festivals in the United States. It will also seek to "serve as a bridge so that foreign talent can access the U.S. market and artists in the U.S. can explore their possibilities in Latin America," according to a press release.
"The idea of starting something together has been with us for quite some time now," Diego Jiménez Labora, co-founder of MATS and TSM, tells Billboard. "It intensified at the beginning of the year as we started to see how the U.S. population was getting vaccinated and how the entertainment world was starting to come back to life. We then realized that all those conversations needed to become real, and we fastened the process."