Business

Prince Royce Inks Management Deal With WK Entertainment

Gaby Herrera, Prince Royce, Walter Kolm
Ana Cecilia Tillero*

Gaby Herrera, Prince Royce and Walter Kolm

Longtime manager Gaby Herrera will still handle Royce’s day-to-day management, alongside WKE's Walter Kolm.

Prince Royce has inked a worldwide management deal with WK Entertainment, Billboard can exclusively reveal.

Helmed by artist manager and industry lead Walter Kolm, a Billboard International Power Player and the 2018 Latin Power Player of the year, WK Entertainment will be in charge of the planning, strategizing, and structuring of Royce's musical career. The deal will also include booking.

"I'm happy to be working with Walter and look forward to continuing to take my bachata around the globe, with the strategic support of a great management group," Royce, who was previously signed to David Sonenberg's DAS Communications, said in an official statement.

Kolm added: "We welcome Prince Royce to the WK Entertainment family with open arms and all of the drive to develop global strategies for the evolution of this bachata music icon."

Royce's longtime manager, Gaby Herrera, will remain part of Royce’s team, handling his day-to-day management alongside Kolm.

"This new chapter and alliance will undoubtedly take Royce’s remarkable career to new heights," Herrera, personal manager at WK Entertainment, said. "I'm excited and honored to work alongside Walter and am ready to continue making history with Royce."

The deal comes on the heels of the bachata superstar acquiring a Guinness World Record for spending 29 consecutive weeks (March 28 - Oct. 17, 2020) at No. 1 on the Tropical Airplay chart with his single “Carita de Inocente.” The title remained a total of 54 weeks on the chart.

Royce stopped working with DAS Communications at the end of 2020. He now joins WK’s roster of top Latin stars, which includes Maluma, Carlos Vives, Wisin, and CNCO, to name a few.

Billboard can confirm that a new album and global tour are already in the works.