The price change undercuts competing high-fidelity offerings and possibly upcoming plans by Spotify and Apple Music.
Amazon's high-fidelity streaming service, Amazon Music HD, is now available to Amazon Music Unlimited subscribers at no extra cost, the company tells Billboard. Amazon Music HD previously cost $14.99 a month ($12.99 for Prime members) while Amazon Music Unlimited, its most popular service option, is $9.99 a month ($7.99 for Prime members).
The move is a first in the music industry, where high-fidelity streaming options routinely cost $19.99 a month before Amazon Music HD arrived in September 2019, forcing competitors like Deezer and Qobuz to lower the price of their high-fidelity plans to $14.99. (Tidal still selling its high-fidelity streaming tier for $19.99 a month). Now Amazon is leading the way once again, effectively cutting the price of high-fidelity music in half within two years.
“It's something we've all we've been wanting to do for a long time,” says Amazon Music vp Steve Boom. “When we launched, we already broke the mold by taking a service that had been $19.99 -- and really just for the audiophile at that price point -- and brought it down to something that was much more mass-market at $14.99.”