Endeavor goes public today (April 29), capping a two-year journey that will finally see the parent company of WME, IMG and UFC trade on the public markets.
In a securities filing Wednesday afternoon, the company officially priced its IPO at $24 per share, which would give it an enterprise value of about $10 billion. The company expects to raise as much as $588 million, inclusive of an option by the underwriters to purchase additional shares.
Endeavor CEO Ari Emanuel, executive chairman Patrick Whitesell and president Mark Shapiro are expected to ring the opening bell of the New York Stock Exchange Thursday morning. Endeavor will trade on the NYSE under the ticker "EDR."