Rich The Kid is beginning his independent journey with a new deal with Rostrum Records, the label tells Billboard. The multi-million-dollar deal will serve as a partnership with BMG.
Going forward, the platinum-selling rapper will release new music under the label that once housed Wiz Khalifa and Mac Miller.
"Rich The Kid is a key voice of this generation, and we're very excited that he chose Rostrum as his new home," Rostrum founder and president Benjy Grinberg tells Billboard. "We look forward to amplifying his artistic vision and supporting his entrepreneurial ambitions. This is the beginning of a new chapter for us at Rostrum as we continue to break barriers in the independent label landscape."