Seton joins SoundCloud from WMG, where he led independent music and creator services.
Yesterday, Eliah Seton announced his exit from Warner Music Group, where he had served as president of independent music and creator services since February 2019. Now, the executive has revealed his next move: He's joining SoundCloud as president.
SoundCloud announced the appointment today (April 8), and it is effective May 1. In his new role, Seton will manage the streaming service's business strategy, oversee content partnerships and business development, lead mergers and acquisitions and take over the company's distribution and artist services businesses, Repost by SoundCloud and Repost Select. He will continue to be based in New York, reporting directly to SoundCloud CEO Michael Weissman.
"Eliah’s passion for music and his innovative spirit combined with his deep industry experience in delivering world class services to the global music community is exactly the expertise and mindset that will help transform SoundCloud into the leading music entertainment company," Weissman said. "I couldn’t be more excited to work with Eliah, an extraordinarily skilled business executive and wonderful person, to forge our company’s strategic path, deepen our artist and industry relationships, and create even more opportunities for artists to grow and earn throughout their careers on SoundCloud."