Artist Group International has signed with the BrandMark Agency, a wholly owned sponsorship and branding business run by DWP’s evp Maureen Valker-Barlow who will now serve as president of BrandMark.
AGI is the first major signing for BrandMark and will work with AGI to align strategic partnerships, endorsements, tour sponsorships and media opportunities that support the diversity of their roster. AGI is led by chairman Dennis Arfa with a roster that includes Billy Joel, Metallica, Rod Stewart, Def Leppard, Mötley Crüe, Hall & Oates, Neil Young, Elvis Costello, among many others.
Jarred Arfa, newly elevated chief operating officer for AGI, commented “AGI President Marsha Vlasic and I have long sought the right strategic partner in the branding and sponsorship sector for our prolific roster of talent, and we have now found that in Maureen and her team at BrandMark. Maureen's track record of success in representing brands, artists, and major music festivals speaks for itself and is very unique. We are thrilled to be able to offer these additional services to our clients, who will be able to utilize brand / commercial relationships to enhance exposure for their tours and other projects, as well as providing them additional financial opportunities.”