Kreidich will oversee ADA, Asylum and Level, while Seton will be leaving Warner after a decade.
Just a month after being announced as executive vp of ADA Worldwide, Cat Kreidich is getting a promotion to president of Warner Music Group’s independent label and artist services division, the company announced today (April 7).
Kreidich takes over from Eliah Seton, who held the title of president of independent music and creator services since February 2019, a role that encompassed oversight of ADA, Asylum Records and Level, and had been president of ADA since April 2015.
Kreidich, who actually joined ADA at the end of 2020, had previously been at Sony Music and its Orchard division, where she was in several global senior vp roles. Initially, as executive vp, Kreidich had been tasked with leading ADA’s global expansion, which has included launching new Latin and Asia divisions in recent months, as well as new initiatives in India, Africa and the Middle East. As part of her new remit, she will also oversee Asylum and Level, as Seton had, and report to Warner Music Group CEO of Recorded Music Max Lousada.