The company says "nothing is off the table in the future for other markets."
Over the past year, artists from Cardi B to The-Dream and Rico Nasty have all joined content subscription platform OnlyFans -- and Beyoncé even gave the platform a shout-out during her verse on a remix of Megan Thee Stallion's "Savage." Now, the London-based company is leaning further into the music world with the launch of a new creative fund for artists in the U.K., announced today (March 17).
The fund will award four aspiring artists grants of £20,000 (roughly $27,800) each, plus mentorship from a "music industry professional," to help them kickstart their careers in music. Artists can enter to win the funds online through April 13 using an application process that includes uploading a 90-second performance video. OnlyFans CEO Tim Stokely will judge the applications alongside a panel including singer and actress Suki Waterhouse, rapper Stefflon Don, DJ-producer Joe Goddard and House of Holland clothing company founder Henry Holland.
"The creative community has suffered during the pandemic and OnlyFans wants to give music artists the opportunity to hone their skills and launch their work," the website reads. "With so many music artists including Cardi B, Jermaine Dupri, Franc Moody, and many more joining the site, OnlyFans wants to support up-and-coming artists in the creative community."