Overwolf, a platform that allows creators to build, distribute and monetize in-game apps, has raised $52.5 million led by Griffin Gaming Partners and Insight Partners.
The company, which is also announcing the launch of a new platform for user-generated content, additionally received financing from Ubisoft, Warner Music Group, former Quibi CEO Meg Whitman and Gen.G co-founder Kevin Chou.
"Similar to how developers use Unity to build a game, we see Overwolf as the framework for everything UGC related to games," said Griffin Gaming co-founder and LionTree managing director Nick Tuosto. "Overwolf allows for one of the only means of monetization for the thousands of creators, in turn, this translates to increased engagement for the publishers and more content for gamers. Services like Overwolf set the stage for the industry to see a new generation of user-generated content and we are excited to invest in the leading company moving this space forward."