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S-Curve Founder Steve Greenberg Departs BMG: Exclusive

Steve Greenberg
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Steve Greenberg poses in the press room with the Grammy for 'Best Album Notes' during the 61st annual Grammy Awards ceremony at the Staples Center in Los Angeles on Jan. 26, 2020.

BMG, which bought the pop label five years ago, will phase out the name, according to sources.

Twenty years after founding S-Curve Records, Steve Greenberg is leaving BMG.

The move, described as amicable, comes  five years after BMG acquired the New York-based pop label for an estimated $10 million in November 2015.

Greenberg launched the New York-based label in 2000 with the Baha Men’s “Who Let The Dogs Out” and scored subsequent hits with Joss Stone, Andy Grammer and Fountains of Wayne. Most  recently  AJR's “Bang”  reached No. 8 on the Billboard Hot 100 in February.

Double Grammy winner Greenberg announced his departure to his staff on earlier today (March 5). It is effective at the end of today.

Sources say the move comes as part of BMG’s streamlining efforts announced in February with Thomas Scherer promoted to president, repertoire & marketing, Los Angeles and New York. Scherer now leads the company's West Coast and East Coast repertoire organizations.

S-Curve artists and staff are expected to be absorbed under the BMG umbrella with BMG phasing out the imprint name.

Greenberg, who continues to manage AJR,  declined to comment other than to confirm his departure. AJR's new album, OK Orchestra, comes out March 26 via BMG.

“We are grateful for all Steve has accomplished during his time with BMG and the success we’ve achieved throughout the highly-successful integration of S-Curve into BMG," Scherer says. "We wish him the best and look forward to continuing our work together in his next chapter.”

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