Ex-Ticketmaster Global COO Amy Howe Hired as President of FanDuel

Amy Howe
Courtesy Photo

Amy Howe

One of Ticketmaster's most celebrated executives Amy Howe is heading to sports gaming and daily fantasy site FanDuel, where she'll serve as president in a newly created position across the company's core commercial functions.

"From my perspective, this is a once-in-a-career opportunity," Howe tells Billboard, describing sports gaming and wagering as the "growth industry of the decade right now."

Howe is a Cornell grad, a Wharton School alumni and a former partner at  McKinsey & Company, the consultancy firm that advises a number of Fortune 500 companies. That list of McKinsey clients includes Live Nation, where Howe went on to work for six years as the chief operating officer and later global chief operating officer for Ticketmaster.

Working with former president Jared Smith beginning in 2014, Howe and Smith led the company through one of its most successful periods of innovation and commercial growth, signing major clients across sports and music while introducing new technologies like Verified Fan and Safetix.

"The two of us really spent the last seven years transforming both the ticketing industry and Ticketmaster specifically," she says. "From mobile entry to the aspiration that 100 percent of fans that are coming in to any venue in the world do so digitally unlocks tremendous growth potential," she said.

Howe will work out of the company's Los Angeles office where she'll focus on spearheading the continued growth of FanDuel, which is owned Flutter Entertainment, reported a revenue increase of 81% in 2020 at $967 million, according to Legal Sports Report.

"And 2021 is already off to an incredible start, as well as you know, within the first 28 days alone, we surpassed a billion dollars in handles," which is the total amount wagered at a sports book.

"Today we have retail sports books in nine states and mobile [sports books]  in another 10 States," Howe notes. "That number is just going to continue to grow every year as the states start to get more organized around legalizing gambling."