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The New Science Of Superfans

With fan data suddenly in the hands of artists, a revenue revolution is brewing. Deep Dive looks at the startups that are forging new paths for musicians to establish sustainable — and profitable — relationships with their fans; the tools that digital service providers are building to identify them; and other ways that rappers and rockers are turning their devotees into dollars.

The Fan Data Goldmine

New tech that allows artists to interact with superfans — and turn their data into dollars — promises to open long-term revenue streams. Read more.

Mojo Wang


Turning Fan Data Into Hits

Analytics from streaming services and the major label groups are increasingly able to deliver numbers-backed answers to questions that once required gut calls. Here’s how artists and their reps are harnessing this information. Read more.

Courtesy of Spotify; Courtesy of Youtube; Courtesy of Apple Music
From left: Spotify for Artists, Youtube Analytics for Artists, Apple Music for Artists


How Subscription Platforms Have Become Revenue-Generating, Real-Time Fan Clubs

In the absence of touring, Patreon, OnlyFans and a handful of startups have experienced explosive growth as artists turn to them to make up for lost revenue. But what happens when concerts resume? Read more.

Gabriel Olsen/Getty Images; Dia Dipasupil/Getty Images; Phillip Faraone/Getty Images
From left: Trippie Redd, Cardi B, Joe Budden


From Beatlemania To Beliebers: The Business Of Fan Clubs In The Superfan Era

Fandoms are no longer about stickers and promotional photos. Artists are using their most enthusiastic followers to help make key decisions about release dates, tour launches and merch, to spread the word about key developments and to generate revenue through membership fees. Read more.

Jamie McCarthy/Getty Images; Jason Kempin/Getty Images; Mike Rosenthal/Getty Images; Ethan Miller/Getty Images; Courtesy of Big Hit Entertainment
Clockwise from left: Taylor Swift, Eric Church, Justin Bieber, James Hetfield of Metallica, BTS