The New Science Of Superfans
With fan data suddenly in the hands of artists, a revenue revolution is brewing. Deep Dive looks at the startups that are forging new paths for musicians to establish sustainable — and profitable — relationships with their fans; the tools that digital service providers are building to identify them; and other ways that rappers and rockers are turning their devotees into dollars.
Analytics from streaming services and the major label groups are increasingly able to deliver numbers-backed answers to questions that once required gut calls. Here’s how artists and their reps are harnessing this information. Read more.
In the absence of touring, Patreon, OnlyFans and a handful of startups have experienced explosive growth as artists turn to them to make up for lost revenue. But what happens when concerts resume? Read more.
Fandoms are no longer about stickers and promotional photos. Artists are using their most enthusiastic followers to help make key decisions about release dates, tour launches and merch, to spread the word about key developments and to generate revenue through membership fees. Read more.