Brooklyn Made Rolls With Dice Tickets for Historic NYC Venue

United Palace Theatre
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Interior view of the United Palace Theatre, which is one of the original Loew's wonder theaters on September 25, 2017 in Manhattan, New York.

Ticketing company Dice and concert promoter Brooklyn Made have entered into an exclusive multi-year partnership for the historic United Palace theater in New York City.

Other venues could be announced at a later date, according to company officials.

"Dice is the perfect ticketing partner for Brooklyn Made," says company founder Anthony Makes, former president at Live Nation New York. "When I started this company, I began working non-stop on building a better experience for both the fans and the artists we work with."

Makes noted that he was impressed by Dice's work with the Primavera Sound festival.

Russ Tannen, chief revenue officer at Dice said the new partnership "will offer the industry and fans an alternative to the current status quo. We share the same values – we're focused on the fan. We know this partnership will begin to revolutionize the system by making ticketing fairer and offering both artists and fans a better experience."

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