The livestream series will include communities that fall outside the usual touring routes of A-list music stars.
Encore Live is partnering with entertainment technology company MetaMedia to offer livestreamed concerts at more than 300 drive-in venues across North America in 2021. The partnership follows Encore Live's Encore Drive-In Nights’ 2020 event series, which featured exclusive concert films from Metallica, Garth Brooks, Kane Brown, Blake Shelton and more.
Together, Encore Drive-In Nights and MetaMedia will activate hundreds of outdoor venues to reach audiences across the country, including those who are not traditionally reached by the touring routes of music's biggest stars.
“People will always seek new experiences and our model allows fans to enjoy live concerts and sports outside of the traditional arena setting, which will last long after we’re past this virus,” said Encore Live CEO Walter Kinzie in a release. “This partnership will enable millions of fans who generally don’t attend large live shows to safely experience some of the biggest performances on earth, live once they return.”