Business

Sony/ATV Returns to Sony Music Publishing, Unveils New Branding

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"Our new brand embodies a modern vision to be an authentic reflection of the music and songwriters we represent," says Jon Platt.

Sony/ATV Music Publishing is rebranding as Sony Music Publishing, more than 25 years after the original Sony Music Publishing merged with the Michael Jackson-owned ATV Music in 1995.

SMP’s rebrand also includes a new logo and mission, and more clearly aligns the publisher under the Sony umbrella.

The new logo, according to the company, "is designed as an abstraction of sound waves—with resonance and vibrations that express infinitely expanding opportunities for songwriters." Similarly, the new mission statement is "every voice matters," reflecting the publisher’s dedication to its writers.

"Sony Music Publishing has always embraced the power of songwriting to connect cultures and bring people together," SMP chairman/CEO Jon Platt said in a statement. "Since its inception, Sony Music Publishing has supported the careers of songwriters and continues to defend their rights. Returning to the Sony Music Publishing name reconnects us to our legacy and further unifies our mission and culture with the Sony Corporation. Our new brand embodies a modern vision to be an authentic reflection of the music and songwriters we represent."

In 1995, Sony/ATV became a joint venture between the two publishers, 10 years after Jackson had purchased ATV Music -- which famously included the Northern Songs catalog that housed every Paul McCartney/John Lennon Beatles composition -- in 1985. In 2016, Sony bought out the 50% of Sony/ATV that had still been owned by the Jackson Estate, bringing the entirety of the company back under one roof and paving the way for this rebrand.

"By re-energizing the Sony Music Publishing brand, Jon and the company are charting a new course for the business and an exciting path forward for its songwriters and its people," Sony Music Group chairman Rob Stringer said in a statement. "The publishing division’s bold new image also conveys Sony Music Group’s evolution as a future-forward creative entertainment company, adding distinction to our positioning."

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Sony/ATV had long held the top spot of Billboard’s quarterly publisher rankings of the top 100 radio songs over the last decade, and is currently on a streak at No. 1 for the past two quarters among both the top 100 radio songs and Hot 100 songs. In the most recent quarter which ended last September, Sony/ATV surged to a 22.1% market share among radio songs and a 26.68% market share among Hot 100 songs as that dominance continued.

"Sony Music Publishing’s dynamic new brand conveys the promise of our creative approach and our leadership in the music and entertainment space," Sony Corp. chairman, president and CEO Kenichiro Yoshida said in a statement. "Jon and Rob are continuing to advance Sony’s business and strengthen our reputation as a 'Creative Entertainment Company with a Solid Foundation of Technology' with artists and songwriters around the globe. As a company that has been and continues to empower songwriters, I strongly believe that its inclusive brand message will lead to bringing people closer together, more than ever."