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Audiomack Signs Licensing Deals With UMG & Sony, Marking a Major Label Trifecta

Audiomack
Courtesy of Audiomack

          

Youth-focused music streaming service Audiomack has reached music licensing agreements with both Universal Music Group and Sony Music Entertainment, Billboard has learned. The service previously struck a licensing agreement with Warner Music Group in Aug. 2019.

Since Dave Macli and David Ponte launched the service in 2012, Audiomack has helped break future superstars including Roddy Ricch and Rod Wave and debuted exclusive releases from the likes of Nicki Minaj, Eminem and Chance the Rapper. It has also become a major player on the African continent, recently hitting No. 1 on Apple’s App Store in the music category in Nigeria, Ghana, Tanzania, Senegal and Kenya. It has additionally helped break several African stars, including Omah Lay and Davido, internationally.

This year, Audiomack is looking to continue production of its popular video series Trap Symphony, Fine Tuned and Bless The Booth and expand written content for its editorial arm, Audiomack World, with a focus on sharing stories behind the service’s favorite artists.

In a press release, Audiomack director of music & data partnerships Vanessa Wilkins noted that the service “serves a unique listener base that is distinct from the audiences found on competing platforms,” which certainly makes it a lure for major labels looking to reach new audiences, particularly in Africa, which has emerged as a major player on the global music scene over the last several years.

In December, Audiomack reached 1.5 billion plays and 17 million users per month.

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